Jimena Martinez - Lab4Innovations

Jimena Martinez

Counselor

Two passions have driven the professional life of Jimena Martinez: human behaviour and human creation. And, through consumer research work, she managed to effectively combine her double backgrounds, Psychology and Architecture, for satisfying both of them!

Living and observing different cultures, different languages and different experiences allowed her to adopt a truly open minded and creative approach in her work. She currently lives in Paris, where she is back to direct consultancy for local and international companies.  Her job is to fuel innovation and entrepreneurial processes with straightforward methodologies.    

Jimena Martinez started building her experience in the automotive and industrial world, and expanded to consumer goods and b2b during the last years. Specific interest and experience in the application of research insights for new product development.

She worked in both consultancy (research institutes) and industrial (large corporations) contexts; therefore she is

capable to understand the needs of both dimensions and react to them proactively. Combining methodologies, moderation of multidisciplinary teams and sensibility about design and product are at the base of her approach.
Her specialities are automotive, new technologies, innovation, home appliances, design, personal care, beauty & cosmetics, food & consumer goods and b2b.